Here are a few projects I worked on at Busbud —
a global bus travel site.
LOADING POP-UP

CHALLENGE
Relieve friction for users during the loading time between selecting a bus trip and reaching the checkout.
SOLUTION
Provide clear details in the pop-up about what's happening using simple and reassuring language.
MY ROLE
-
Writer and editor
TITLES
Before

After

CHALLENGE
Improve the user interface titles with text that helps the user navigate the checkout with ease and confidence.
SOLUTION
Change the titles to be more specific so they enhance clarity for the user.
MY ROLE
-
Writer and editor
CALL TO ACTION (CTA)
Before

After

CHALLENGE
To eliminate hesitation for the user about what happens when they click "Continue".
SOLUTION
Make the CTA more descriptive and explain the benefits of clicking the button. Add detail so the user knows exactly what happens when they click the button.
MY ROLE
-
Writer and editor