Here are a few projects I worked on at Busbud —
a global bus travel site.
LOADING POP-UP

CHALLENGE
Relieve friction for users during the loading time between selecting a bus trip and reaching the checkout.
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SOLUTION
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Provide clear details in the pop-up about what's happening using simple and reassuring language.
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MY ROLE
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Writer and editor
TITLES
Before

After

CHALLENGE
Improve the user interface titles with text that helps the user navigate the checkout with ease and confidence.
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SOLUTION
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Change the titles to be more specific so they enhance clarity for the user.
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MY ROLE
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Writer and editor
CALL TO ACTION (CTA)
Before

After

CHALLENGE
To eliminate hesitation for the user about what happens when they click "Continue".
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SOLUTION
Make the CTA more descriptive and explain the benefits of clicking the button. Add detail so the user knows exactly what happens when they click the button.
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MY ROLE
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Writer and editor