Here are a few projects I worked on at Busbud —

a global bus travel site.

LOADING POP-UP
Screen Shot 2021-01-01 at 2.58.54 PM.png

CHALLENGE

 

Relieve friction for users during the loading time between selecting a bus trip and reaching the checkout.

SOLUTION

Provide clear details in the pop-up about what's happening using simple and reassuring language.

MY ROLE

  • Writer and editor

TITLES
Before
Screen Shot 2021-01-02 at 5.01.23 PM.png
After
Screen Shot 2021-01-02 at 5.03.45 PM.png

CHALLENGE

 

Improve the user interface titles with text that helps the user navigate the checkout with ease and confidence.

SOLUTION

Change the titles to be more specific so they enhance clarity for the user.

MY ROLE

  • Writer and editor

CALL TO ACTION (CTA)
Before
Screen Shot 2021-01-02 at 5.06.27 PM.png
After
Screen Shot 2021-01-02 at 5.07.20 PM.png

CHALLENGE

 

To eliminate hesitation for the user about what happens when they click "Continue". 

SOLUTION

 

Make the CTA more descriptive and explain the benefits of clicking the button. Add detail so the user knows exactly what happens when they click the button.

MY ROLE

  • Writer and editor