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Here are a few projects I worked on at Busbud —

a global bus travel site.

LOADING POP-UP
Screen Shot 2021-01-01 at 2.58.54 PM.png

CHALLENGE

 

Relieve friction for users during the loading time between selecting a bus trip and reaching the checkout.

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SOLUTION

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Provide clear details in the pop-up about what's happening using simple and reassuring language.

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MY ROLE

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  • Writer and editor

TITLES
Before
Screen Shot 2021-01-02 at 5.01.23 PM.png
After
Screen Shot 2021-01-02 at 5.03.45 PM.png

CHALLENGE

 

Improve the user interface titles with text that helps the user navigate the checkout with ease and confidence.

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SOLUTION

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Change the titles to be more specific so they enhance clarity for the user.

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MY ROLE

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  • Writer and editor

CALL TO ACTION (CTA)
Before
Screen Shot 2021-01-02 at 5.06.27 PM.png
After
Screen Shot 2021-01-02 at 5.07.20 PM.png

CHALLENGE

 

To eliminate hesitation for the user about what happens when they click "Continue". 

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SOLUTION

 

Make the CTA more descriptive and explain the benefits of clicking the button. Add detail so the user knows exactly what happens when they click the button.

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MY ROLE

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  • Writer and editor

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